Marketing
Java Café Executive Platform — campaigns, influencers, SEO, content, and competitor intel.
Active campaigns
3 / 5
Daily total sales
SAR 245,000
+6.5%vs SAR 230K baseline
IG followers
184,500
+2.4KAvg engagement
6.8%
+0.6ppCalculated ROI
332%
Avg payback
62 days
Forecast revenue
SAR 3,640,000
Actual revenue
SAR 1,798,000
Budget allocated
SAR 1,370,000
Budget spent
SAR 542,000
Total redemptions
30,560
Monthly Performance Phasing
Revenue actual vs. target — current year
Marketing Funnel
Top of funnel → redemption
Active campaigns — performance
| Campaign | Spend / Budget | Actual rev. | ROI |
|---|---|---|---|
Summer Iced Series Launch Beverage / SummerBeverage / Seasonal | SAR 96,000 / SAR 240,000 | SAR 312,000 | 225% |
Aggregator Boost — HungerStation Bundle / AggregatorUrgent & Promotional | SAR 64,000 / SAR 120,000 | SAR 198,000 | 200% |
Pistachio Cold Brew Launch Product Launch AnnouncementPremium & Aspirational | SAR 22,000 / SAR 180,000 | SAR 48,000 | 200% |
Active Alerts
High26 May 2026
Pistachio Cold Brew Launch — actual spend pacing 60% above plan in week 1.
Critical25 May 2026
Aggregator Boost — HungerStation: budget 53% spent, only 32% of target redemptions.